My Story

An authentic journey through my roots, the values passed down by my family, the challenges I faced, and the rebirths that shaped me.
From childhood memories in a leather workshop to the pain of personal loss, every step brought me closer to my true mission: helping others create something beautiful and meaningful — through handbags.

This is not just the story of a business.
It’s the story of resilience, craft, love, and purpose.
Because behind every bag, there’s a dream waiting to take shape.

Discover why a handbag can change everything.

I’m Ornella Auzino, born in Naples in 1980.

My mother, known by everyone as Signora Titina, started working at just 15 years old in a glove factory. That’s where she learned to care for details, work with complex materials, and, most importantly, sew. Skills that, years later, would become essential when, together with my father, known by many as Signor Gino, she decided to start a leather goods company in Naples.

The 1980s were a golden era for Made in Italy. Small brands offered a genuine and accessible alternative to the big names in fashion. That’s also when my brother was born, and together we spent long afternoons hiding under worktables or playing among rolls of lining. The sounds of sewing machines, hammers, and cutting tools were the soundtrack of my childhood and teenage years.

Then, harder times came. The economic crisis hit my parents' company as well. But thanks to their craftsmanship and resilience, they managed to reinvent themselves, transforming their brand into a manufacturing workshop for luxury labels.

Until an even bigger crisis struck. The company couldn’t survive. Those were tough years. We went from stars to shadows. Painful years, but also ones in which I truly learned the value of work, the effort behind every production, and the real worth of money.

My brother moved to Australia, where he still lives. I, on the other hand, decided that the factory wasn’t where I wanted to build my future. I was wrong.

Ten years later, when my first daughter Federica was just over a year old, I felt the urge to start over. I decided to create my own factory. Those were intense, challenging years, rich in professional and personal growth.

In 2021, I welcomed my second child, Francesco, an immense joy. But it was also the year I faced the deepest pain a parent can endure, my daughter Federica’s illness, and her passing.

Since 2021, my life has changed completely. But through the good and the bad, I’ve always felt a powerful need: to never stop dreaming, and to build my dreams by helping others realize theirs.

Today, in my factory, I support designers, entrepreneurs, hobbyists, fashion lovers, and dreamers of all kinds in creating their own handbag collections. I do it through production, training, and one-on-one consulting.

If you’re here, it’s no coincidence. This is the right moment to bring your handbag ideas to life.

We will change the world through beauty. Long live Made in Italy, and long live those who try, and never stop dreaming.